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Delivery
driver app
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Project Overview
UI/UX Designer
Delivery Drivers, Inc.
Mobile App
Design Sprint & Product Design
The DDI Delivery Drivers App (also known as the Spark Mobile App) project aimed to revolutionize how independent delivery drivers connect with businesses. Our core challenge, codenamed "Mr Peanut 1.0," was to build a robust system with seamless integration for automated daily accounting, secure driver enrollment via OTP, and a user-friendly interface for DDI's operations team. This initiative was crucial for modernizing DDI's outdated infrastructure and transforming its market perception from a service provider to a leading technology company.
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Research & Discovery
We kicked off the DDI Delivery Drivers App with an intensive 4-day design sprint, collaborating with DDI's C-level executives and cross-functional teams. This allowed us to swiftly align on strategic objectives, uncover critical pain points, and define core requirements.
Problem
Slow Operations
Clunky onboarding/payment delays
Fragmented Tech
Legacy systems create data chaos
Poor UX
Unintuitive tools hurt productivity
Goals
Modernize Systems
Replace legacy tech with integrated architecture
Automate Workflows
Streamline payment and driver interactions
Drive Growth
Optimize data for key clients (e.g. Walmart)
Key Users
matt nelson 50 - CEO
About: CEO scaling his delivery service
Need: Time saving HR solution
Pains: Manual processes limit growth
Emily davis 24 - onboarding
About: DDI Onboarding Specialist
Needs: Automated document tools
Pains: Fragmented systems cause delays
Liam parker 24 - driver
About: Seeks flexible gig work
Needs: Transparent scheduling
Pains: Unpredictable pay
Competitive Landscape
DDI operates in a market with diverse competitors such as OpenForce (driver management), Fountain (paperwork), GigWage (1099 payroll), and others like ADP or Screening/Checkr. Clients often use these specialized services, segmenting DDI's offering. DDI differentiates by offering a comprehensive, integrated "turnkey" solution spanning recruiting, onboarding, payroll, tax, and insurance, with flexible service options.
Business Metrics for Success
Efficiency
Onboarding in <1 day + 50% productivity boost.
Growth
33% high applicant conversion.
Reliability
30% fewer client complains + near zero downtime.
Challenges
Tech Debt
Legacy systems + messy Quickbooks data.
Resource Gap
Tiny dev team slows progress,
Adoption Risk
Clients fear change + tight budget/deadline.
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Sketching & Ideation
Our wireframing process began with collaborative ideation sessions, utilizing hand sketches to rapidly explore initial concepts and key screen layouts for the Driver Dashboard, Earnings/Tax sections, Profile/Document management, and various onboarding flows. These low-fidelity explorations were crucial for quickly theorizing features, mapping broad user flows, and outlining the application's core structure before moving into higher fidelity stages.
Building upon these initial concepts, we transitioned to more structured digital whiteboard (Miro) sticky boarding sessions. These detailed wireframes allowed us to refine information hierarchy, define specific functionalities, and map comprehensive user pathways to ensure a logical and intuitive user experience for the DDI Delivery Drivers App
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Visual Design
The visual design phase was dedicated to transforming the DDI Delivery Drivers App's interface from its previous "clunky" state into a modern, professional, and trustworthy digital experience. The design aimed to elevate DDI's brand perception, reinforcing its new identity as a technology company. By focusing on clear visual hierarchy, consistent UI elements, and an appealing aesthetic, the visual design enhanced usability and engagement for all users, aligning with the strategic goal of improving the app's overall look and feel to "make us look legit".
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Conclusion
The DDI Delivery Drivers App project marks a significant leap forward for Delivery Drivers Inc. By strategically addressing critical pain points like slow onboarding, delayed payments, and outdated systems, the project successfully streamlined operations and introduced much-needed automation.
The development of this intuitive and robust platform, driven by clear business metrics and user-centric design, empowers independent contractors with a seamless tool for their work and fundamentally shifts DDI's market position. This initiative not only boosts internal efficiency and client satisfaction but also establishes DDI as a true technology leader in the independent contractor landscape, paving the way for sustained business growth and a more integrated future.
The development of this intuitive and robust platform, driven by clear business metrics and user-centric design, empowers independent contractors with a seamless tool for their work and fundamentally shifts DDI's market position. This initiative not only boosts internal efficiency and client satisfaction but also establishes DDI as a true technology leader in the independent contractor landscape, paving the way for sustained business growth and a more integrated future.